All Things Web FAQ

A: No! Default web accessibility and UX standards dictate that links should open in the same tab to preserve normal browsing behavior and the ‘Back’ button, especially on mobile.

The only standard exceptions where opening in a new tab is recommended are:

• Documents/PDF downloads
• Processes where the user would lose progress/data (e.g., help links during a checkout or form fill)

Opening every internal link in a new tab breaks WCAG accessibility guidelines and creates a frustrating experience for users.

1. Identify high traffic or crucial pages (10-20)
   • Primary tier (high-priority): URLs that cumulatively account for the top 80%–90% of overall site traffic over a trailing 12-month period, as well as designated primary conversion pages (e.g., forms, key landing pages).
   • Threshold identification: The precise cut-off number (e.g., 12 vs. 20 pages) is identified at the point where traffic sharply decreases (the “traffic cliff”).
2. Map routing
   • Exact match: Does the new site have an identical page?
     • Redirect traffic
   • Close cousin: Is there a page covering similar content/intent?
     • Redirect to cousin page
   • No match: The current page has no cousin or exact matches
     • High-value page: Redirect to relevant parent or homepage
     • Low-value (zero/near zero traffic, no backlinks): 404
3. Redirect Lifespan
   • Standard 301 redirects should stay active permanently (or at least 1–2 years minimum).